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MoDo Hockey

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mot Frölunda ikväll. 2 pytsar av Wernblom, månntro?

The apparently contextual, situational, character of perceptions of concepts and phenomena, and the resulting causal complexity (Ragin, 1987), severely limits the usefulness and adequacy of the nomothetic approach of traditional cognitive consumer buying behaviour theory and attitude theory. At the same time, the number of observational units (interviews) desired to attain as much diversity as possible regarding outcomes (the chosen materials) and possible causes incapacitates a pure idiographic approach. The present problem, to try to understand the choice of floorcovering material, calls for what Ragin (1987) terms a synthetic approach, i.e., a comparative research strategy that integrates aspects of variable-oriented and case-oriented methods. Boolean algebra provides such an approach, in allowing examination of more than a few cases, embodying the comparative logic of experimental design, enabling data reduction, etc. (Ibid.).

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